I had a misty-eyed “goodbye for now” send off recently with a client who just wrapped up her coaching program with me. 

We went through the coaching goals created in our first sessions together, celebrating them line by line and shrieking at times because many of her wilful predictions came true in larger-than-expected ways. 

Like her goal to grow deeper in her field as a writer and journalist, develop and share her unique perspective on her subject matter with a wider audience. 

At the time she wrote that goal, the thought of speaking in public literally made her queasy. 

But guess what, not only has she been interviewed on podcasts, she just launched her own podcast and signed with a NYC literary agent who’s working with her on her first book proposal.

But how did she get there? How did she suddenly become so confident, scoring agents, speaking gigs and launching podcasts?

Those are all great questions, and they lead me to this week’s neuroscience nugget:

The common misconception is that in order to launch a new project, say the hard thing, or stand up for a cause, you first need to hit the “confidence store” to stock up on motivation like a jumbo pack of toilet paper before a pandemic. 

But the neuroscience shows that motivation and confidence are generated because of action, not before it. 

We need to first do the thing in order to reap the benefits of feeling confident and motivated. 

It’s our brain’s reward response for experiencing success at a particular task. 

But how can we hack the system so that we know we’ll be successful at a task before we do it?

The simplest way to do that is to break our goals down into small, 100% achievable steps that we know we can’t fail at.


The process is called the progress loop, or The Progress Principle, a concept coined by authors Teresa Amabile and Steven Kramer during their research into the forward momentum of meaningful work. 

With each new small success, your brains says “way to go, you did it!” by creating a neurotransmitter called Dopamine that makes you feel motivated and empowered to go after the next small challenge on your list. 

For my client, Paige McClanahan, the progress loop kicked off when she said yes to a speaking opportunity even though the thought of doing it made her want to vomit. 

So, the first task was something she knew she could succeed at: just say yes to the opportunity. 

“I knew if I said no it would be out of fear,” she explains. “It was saying yes that led to the next step of growth. It wasn’t perfect, but in a sense that was the most motivating thing about it. The overriding emotion was confidence that I could do it better the next time. And then, all of the sudden, the idea for a podcast came to me fully-formed.”

“The Better Travel Podcast,” which Paige launched this week, never would have seen the day had she not begun the progress loop by simply saying yes to an opportunity. 

So, now here are some questions for you:

1. What important personal or professional goal is just so damn huge that your brain can’t muster the motivation to go after it?

2. How could you break that goal down into totally achievable bite-size chunks that you know you can succeed?

3. What’s the easiest first step you can take to kick off the progress loop and get your brain’s reward response working on your behalf?