Find me in le club

There’s nothing more exciting than the birth of a dream project. Especially when you know how freaking awesome it’s going to be! 

Which is why you must check out the Business O Féminin Club coming to Paris next month and read my interview below with its founder, Véronique Forge-Karibian. 

I met Veronique for coffee a few months ago at the suggestion of my good friend Ajiri and we hit it off immediately. Véronique and I chatted about our past careers in marketing and journalism and how we’re both passionate about helping women express their full potential professionally. 

Six years ago Véronique launched businessofeminin.com, a dynamic media hub devoted to women in business, and it’s been her dream ever since to bring her platform to life.

Apollonia Poilâne fell in love with the idea and decided to lend Véronique a gorgeous space down the road from her family's famed Parisian bakery in order to test the concept from October 1st-18th.  

The pop-up will consist of a café serving Poilâne treats, a shop stocked with innovative women-owned brands, a library of empowering reads, a lovely lounge to chill and chit-chat and an inspiring events series of workshops and conferences to accelerate women’s personal and professional development. 

I’ll be participating in the project by hosting two vision board workshops on October 11th and 18th.

If you’re in Paris and interested in coming to any of the events use the special -20% promo code. (BFLOVERS)

photo by: Ajiri @Madame de la Maison

Read my Q&A with Business O Féminin Club founder Véronique Forge-Karibian

What inspired you to create the Business O Féminin Club? How long has the idea been brewing? What made you decide to finally go for it?

I organised a couple of events in Paris and London for the Business O Féminin community, including a sold-out breakfast with Arianna Huffington that over one hundred women attended. I realized then the need to go beyond one-off talks and instead offer a program that could accelerate women’s professional development and help them acquire new skills and develop their talents. I also think we need places where women can learn, share and connect with women outside their professional networks in order to create more diversity and inspiration.

What was the hardest part of pulling this project together? What challenges seemed insurmountable and how did you overcome them?

The hardest thing is always to convince people to embark in your adventure, sponsors for example. Apollonia Poilâne, CEO of Poilâne, was the first to believe in this project and support me with a space to host this club. I am grateful for her support so early on to bring this project to life. We were fortunate to also have ENGIE’s enthusiastic support within days! It’s rare for such big organisations to lend their support so quickly. With the coaches and experts, they were also very positive and saw the value in bringing all the different skill trainings in one place.Finally, the women professionals I encounter on a daily basis are excited and find this format to be innovative but also much in demand.

Six months from now, looking back, what do you hope people will say about how their experience at the Club affected them and changed their lives?

I hear so many women questioning their professional and personal lives yet they don’t know where to start. I hope that our workshops and meet-ups will give them the knowledge, skills and confidence to make the right decisions and empower them to make positive changes in their lives. We have had women contact us for courses for all kinds of reasons from wanting to change careers (e.g. banking to start up) to just learning a new topic such as personal branding. I hope all these women will look back and talk about their experience and how profound a change we were able to make in their lives, whether through learning a new skill, gaining confidence, meeting new people and so on.

What do you personally hope to learn from this project?

I want to how learn to create the right environment for our audience. This includes the venue, decorations, themes, content, communications and the economics behind it all. Through my work at Business O Féminin, I was fortunate to have a wide network of exceptional women who could be partners: Valérie Gerbi, artistic director at Merci concept store was just the person we needed to decorate and theme our space with Ajiri Aki from Madame de la Maison adding a touch of beautiful vintage and Amanda de Montal bringing her exceptional scented candles to the club.

Where will people find you during these next few weeks? What events and experiences are you looking forward to the most?

I am looking forward to spending my next three weeks at the club meetings, participating and learning as much as possible about what we can improve for next time. We have decided to cover a wide range of topics from personal branding and public speaking to learning how to code and how to go about starting a new business. Our coaches have varied backgrounds such Olivia Penichou who previously was Communication Director for Christine Lagarde. We will also host special evenings such as the one organised for La Maison des Femmes de Saint Denis, an organisation that helps sexually harassed women and FGM (female genital mutilation) victims to rebuild their lives. We hope to be able to raise money for the founder Ghada Hatem as we are very inspired by their work. The other important meeting will be end of November “Pitch night” which enable start-ups who want to raise funds to pitch in front of business angels and VC’s.

What’s next?

Business O Féminin Club will last three weeks in October but we plan to take all our learnings and create something bigger and more permanent in the very near future.

Hope to see you at the Club!

PS. For the full calendar of events head over here. The direct links to my workshop are here (Oct 11) and here (Oct 18). Spots are super limited and the prices are very friendly so get on it! And don't forget to use the BFLOVERS promo code for a 20% discount. 

Anne-Sophie Roquette finds her "pelote de laine" at L'Atelier13

“Pelote de laine”

It means “ball of yarn” in French.

And it's crazy how often my clients use that expression in our sessions. 

Not because they’re knitters, or obsessed with sweaters, or particularly manual. 

But because unraveling their web of fears and desires feels a lot like untangling a jumbled ball of yarn. 

You know what I mean, right? When you're searching desperately for that little thread at the beginning of the spool so that those tight intersections can start opening up and letting loose?

And when your fingers finally it everything starts to settled down —your shoulders relax, your eyes soften, your breath calms down. The relief and satisfaction is huge. At last, you can start getting on with your stuff!

I'm fascinated by the “pelote de laine” stories of everyday women who figure out how to loosen up their tangled web of interests and doubts and confidently put their ideas into action. 

That's why I’d love to introduce you to Anne-Sophie Roquette, founder of the French fashion and accessories brand L’Atelier13, who found her career calling by listening to what her fingers were telling her as they worked through a real “pelote de laine.” 

Read my interview below with this super inspiring women who went from corporate life to entrepreneurialism while raising three small kids below.

*On Friday January 25, 2019, I’ll be giving vision board workshop at Anne-Sophie’s showroom as part of her Inspirants community events for her clients. Click here to reserve your spot.

Anne-Sophie Roquette at her L’Atelier 13 Showroom

What inspired you to start making your own accessories considering the amount of work you already had going on (career, kids, etc)?

It all started while I had my young daughters. Being stuck at home for long nap hours and early nights, I had to get busy with something, and I found out that manual activities were a great satisfaction to me. It gave me the happy feeling of using my time with something productive. 

How did you find the time to devote to that passion?

I really wonder now how I did find the time. I guess when something becomes your priority (for sanity or for pleasure), you always find the time! My days were really packed but I had that urge to make them even more, which, now that I think about it, and at the time where I try to take things and life slower, seems crazy to me. 

I believe that I was in this age where being productive and making the most of every minute was the most important to me. I would never sop. As soon as the kids were in bed, I would work on a project. At the park watching the kids ? In the subway ? I started knitting before I was even sitting. Conference calling with lawyers ? A knitting project in my hands. I was doing something all the time. That's hilarious when you think about it !

When did you know that it was the right time to switch full-time into your new career? 

It came as a conjonction of different moments. I never thought I would switch. I loved my job, and was fully aware of the ups and downs of launching a business, especially in the quite crowded fashion industry. So it took a while before I even envisioned it, at least a year. 

By then, that little project had been flourishing and meeting some success, and at the same time I wanted to have my third child and some time to take care of her, and on top of it, the company I was working for was growing too much, evolving into something that I no longer felt connected to. I had turned 37 and felt it was now or never. So I allowed myself a two year break to have that baby and cherish every moment of her first years, and concentrate on working on my project. It's been 4 years now, and I don't regret any of it!

What fears or doubts did you have to overcome? 

The main fear is that you leave something that you know and enjoy, for the unknown, the uncertainty, the unpredictability. That was my biggest concern. But once you realize that, if you want to go back to that job, two years from now, you'll still have that same back ground and experience, and be able to interview and find another job, everything seems much easier. I always decided to think that if things were going to turn bad, I would always be able to find a job. That's a great security.

Behind the clothes, the bags, the shoes — what does your brand represent to you?

My brand is really a concentration of what I like most in the way that I envision work. It embodies my values :

Work: Work with people that you are happy to work with, that you get to choose, whether they are interns or suppliers that you care for, that you help grow and help you grow. 

Perseverance: Being an entrepreneur is not an piece of cake. Some days are harder than others. But I strongly believe that if you keep your vision in mind, no matter what path your days are following, you will end up achieving your goals.

Fulfillment and Happiness: I think you do things much better when you're happy to do them, preferably under the least pressure possible.

Balance: My business could develop faster, probably, but my life is full of many things, and I choose to devote some time for them all: my kids and their projects, my yoga practice, my husband and our well being as a couple (which involves spending time together, but also cooking good food ;-))

What do you want you clients to feel or experience in your creations?

I want them to feel comfortable and sexy, different but with a sense of belonging. I want them to dress in the morning and accessorize with no headache and always feel good no matter where they are, at school with the kids, at work, at a cocktail that same night. 

What made you decide to launch the Inspirations series of workshops for your clients?

I noticed that most of my clients have the same aspirations and hopes as I do. Thinking about the way to balance our busy lives, find moments of joy and well-being, discover new things, in order to improve, become better moms, professionals, wives, friends... The community behind L'ATELIER 13 is eager to share and discover, know better, feel better, and I thought that a good way to serve that community was to bring that kind of value. I'm driven by what I feel like doing, and learning, and I really hope that it could interest more women, so I was very enthusiastic about bringing that value through my brand. 

What piece in your collection means the most to you?

Probably the first one, the Cosi Bag, as it really launched the project. I came up with the design as I was sewing a dress. The top of that dress made me think of a bag, and I decided to test it out and found out that it was a very convenient one, and yet stylish. That I could make it with the fabrics I wanted and therefore really design it to match my style. 

It was the bag that I could fold in my purse, and use when I stopped after work for grocery shopping. It was the bag that I could use to carry my kids stuff, no matter how many pieces there were to be carried (sweaters, scarves, gloves, hats, snacks...), that I could wash if necessary, in a word, my daily companion.

I started to make some for people who asked, and I believe I sew nearly a hundred, at night and on week-end, before I thought it could be smart to find a workshop that could help me out. This is how the venture started!

If you’d like to meet Anne-Sophie in person come join us on Friday, January 25th 2019 at her showroom where I’ll be giving a vision board workshop as part of her Inspirants evens series for her community . Click here to purchase your spot.