Anne-Sophie Roquette finds her "pelote de laine" at L'Atelier13

“Pelote de laine”

It means “ball of yarn” in French.

And it's crazy how often my clients use that expression in our sessions. 

Not because they’re knitters, or obsessed with sweaters, or particularly manual. 

But because unraveling their web of fears and desires feels a lot like untangling a jumbled ball of yarn. 

You know what I mean, right? When you're searching desperately for that little thread at the beginning of the spool so that those tight intersections can start opening up and letting loose?

And when your fingers finally it everything starts to settled down —your shoulders relax, your eyes soften, your breath calms down. The relief and satisfaction is huge. At last, you can start getting on with your stuff!

I'm fascinated by the “pelote de laine” stories of everyday women who figure out how to loosen up their tangled web of interests and doubts and confidently put their ideas into action. 

That's why I’d love to introduce you to Anne-Sophie Roquette, founder of the French fashion and accessories brand L’Atelier13, who found her career calling by listening to what her fingers were telling her as they worked through a real “pelote de laine.” 

Read my interview below with this super inspiring women who went from corporate life to entrepreneurialism while raising three small kids below.

*On Friday January 25, 2019, I’ll be giving vision board workshop at Anne-Sophie’s showroom as part of her Inspirants community events for her clients. Click here to reserve your spot.

Anne-Sophie Roquette at her L’Atelier 13 Showroom

What inspired you to start making your own accessories considering the amount of work you already had going on (career, kids, etc)?

It all started while I had my young daughters. Being stuck at home for long nap hours and early nights, I had to get busy with something, and I found out that manual activities were a great satisfaction to me. It gave me the happy feeling of using my time with something productive. 

How did you find the time to devote to that passion?

I really wonder now how I did find the time. I guess when something becomes your priority (for sanity or for pleasure), you always find the time! My days were really packed but I had that urge to make them even more, which, now that I think about it, and at the time where I try to take things and life slower, seems crazy to me. 

I believe that I was in this age where being productive and making the most of every minute was the most important to me. I would never sop. As soon as the kids were in bed, I would work on a project. At the park watching the kids ? In the subway ? I started knitting before I was even sitting. Conference calling with lawyers ? A knitting project in my hands. I was doing something all the time. That's hilarious when you think about it !

When did you know that it was the right time to switch full-time into your new career? 

It came as a conjonction of different moments. I never thought I would switch. I loved my job, and was fully aware of the ups and downs of launching a business, especially in the quite crowded fashion industry. So it took a while before I even envisioned it, at least a year. 

By then, that little project had been flourishing and meeting some success, and at the same time I wanted to have my third child and some time to take care of her, and on top of it, the company I was working for was growing too much, evolving into something that I no longer felt connected to. I had turned 37 and felt it was now or never. So I allowed myself a two year break to have that baby and cherish every moment of her first years, and concentrate on working on my project. It's been 4 years now, and I don't regret any of it!

What fears or doubts did you have to overcome? 

The main fear is that you leave something that you know and enjoy, for the unknown, the uncertainty, the unpredictability. That was my biggest concern. But once you realize that, if you want to go back to that job, two years from now, you'll still have that same back ground and experience, and be able to interview and find another job, everything seems much easier. I always decided to think that if things were going to turn bad, I would always be able to find a job. That's a great security.

Behind the clothes, the bags, the shoes — what does your brand represent to you?

My brand is really a concentration of what I like most in the way that I envision work. It embodies my values :

Work: Work with people that you are happy to work with, that you get to choose, whether they are interns or suppliers that you care for, that you help grow and help you grow. 

Perseverance: Being an entrepreneur is not an piece of cake. Some days are harder than others. But I strongly believe that if you keep your vision in mind, no matter what path your days are following, you will end up achieving your goals.

Fulfillment and Happiness: I think you do things much better when you're happy to do them, preferably under the least pressure possible.

Balance: My business could develop faster, probably, but my life is full of many things, and I choose to devote some time for them all: my kids and their projects, my yoga practice, my husband and our well being as a couple (which involves spending time together, but also cooking good food ;-))

What do you want you clients to feel or experience in your creations?

I want them to feel comfortable and sexy, different but with a sense of belonging. I want them to dress in the morning and accessorize with no headache and always feel good no matter where they are, at school with the kids, at work, at a cocktail that same night. 

What made you decide to launch the Inspirations series of workshops for your clients?

I noticed that most of my clients have the same aspirations and hopes as I do. Thinking about the way to balance our busy lives, find moments of joy and well-being, discover new things, in order to improve, become better moms, professionals, wives, friends... The community behind L'ATELIER 13 is eager to share and discover, know better, feel better, and I thought that a good way to serve that community was to bring that kind of value. I'm driven by what I feel like doing, and learning, and I really hope that it could interest more women, so I was very enthusiastic about bringing that value through my brand. 

What piece in your collection means the most to you?

Probably the first one, the Cosi Bag, as it really launched the project. I came up with the design as I was sewing a dress. The top of that dress made me think of a bag, and I decided to test it out and found out that it was a very convenient one, and yet stylish. That I could make it with the fabrics I wanted and therefore really design it to match my style. 

It was the bag that I could fold in my purse, and use when I stopped after work for grocery shopping. It was the bag that I could use to carry my kids stuff, no matter how many pieces there were to be carried (sweaters, scarves, gloves, hats, snacks...), that I could wash if necessary, in a word, my daily companion.

I started to make some for people who asked, and I believe I sew nearly a hundred, at night and on week-end, before I thought it could be smart to find a workshop that could help me out. This is how the venture started!

If you’d like to meet Anne-Sophie in person come join us on Friday, January 25th 2019 at her showroom where I’ll be giving a vision board workshop as part of her Inspirants evens series for her community . Click here to purchase your spot.

Introducing the wonderful world of Chez Cameil and the woman who built it

Following your gut. Listening to your dreams. Building your fantasy business. It’s wayyyy easier said than done.

You could be the most creative and focused person on the planet but when self-doubt, fear and insecurity pop up those dreams will scatter away to some safe little corner of your mind, or deep down on a to-do list that you’re sure to forget. 

That’s why I’m totally fascinated by people who find the clarity and confidence to follow through with their dreams, even when it scares the hell out of them…

Which is why I’d love to introduce to my friend Cameil Kaundart.

I met Cameil years ago while I was working for Yelp. She was running around the kitchen with a floral headscarf and a couple of trays of American cookies, testing recipes weeks before the launch of my friend Marc’s cafe, Bob’s Bake Shop. She greeted me with such an insanely warm vibe that I loved her immediately. 

Fast forward to today.

I’m officially the luckiest coach in Paris because I get to see Cameil (and her cookies) three days a week at the cozy new space she launched this Fall. Located in central Paris, Chez Cameil is a cheerful, colorful loft where people come for healthy food, yoga classes, lectures, events and other well-being services, like coaching and hypnosis. It’s where I see my clients three days a week and I absolutely love it!

But Chez Cameil was lodged in Cameil’s head for years as a “maybe-one-day-I’ll-finally-get-it-together-to-make-this-happen” kind of dream. 

I had Cameil on the phone this summer the day she had to tell the landlord whether she was going to take the space. It was not a light decision to make for loads of reasons that I’m sure you can relate to (self doubt, money, and the huge responsibility that come with following through) but on top of that she was also just separating from her French husband and reconstructing her identity as a single American on French soil. 

I so, so admire her for finding the clarity and courage to just go for it! So I’d thought I’d share her story with a little Q&A with her below about how she made it all happened. Hope you find Cameil as inspiring and fascinating as I do!

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Q&A with Chez Cameil Founder Cameil Kaundart

What exactly is Chez Cameil for you and what do you want people to experience here?

Chez Cameil is a manifestation of my dream to create a community where all people feel welcome to take care of their well-being, practice yoga, celebrate healthy food, share their ideas, emotions and desires.

My goal is to create a family atmosphere, where people can gather and feel ‘at home’, where they can take the time to rest, refresh their minds and grow in an open and collaborative space.

Chez Cameil was a dream of yours for some time. How did you know that this was the right time to go for it? 

You know that feeling when something you want scares you, but you just know you have to go for it? It’s the moment you’ve been asking the universe for, putting all that hard work into mentally, spiritually and physically and now it’s right here in front of you. I had that moment and I took it.

I’d been working on the idea of Chez Cameil for a good five years, and it wasn’t until just last year that I finally narrowed it down to the version it is today, many thanks go to my good friend Gwen. She really helped me turn my idea from one giant cloud to a nice streamlined lighten bolt. 

I was working away on the business plan when my husband and I decided to separate. I was then not only looking for a space for Chez Cameil, but also looking for a new home. 

I’ve always been good at working, being focused on a goal and doing whatever it takes to get it done, but in that moment I realized my work was all I had. I had lost my couple and now only had myself and my work, so I went into extreme Cameil mode. Those of you who know me may be laughing, thinking she is always in crazy organized Cameil mode. Lol 

Knowing that I was on my own again after eight years of sharing my life with someone put me into survival mode and I spent all my time looking for a space and developing Chez Cameil as if my life depended on it.  Let's face it, life is easier when you are two and have the support of family or a partner. I live far from my family. 

So, in one month I started a crowdfunder with KissKissbankbank that eventually raised 10,000€. They kept telling me that no one ever raises that much money. I would not take no for an answer and insisted that I could do it, and did!  

I felt like life was testing me, so I decided to turn all the sadness, anger and confusion I had into fuel to finally do what I had been wanting to do for sometime.

It was my moment of rebirth and I am forever grateful for it. My now ex-husband has been a great support and we remain friends, but sadly it took us separating for me to be pushed into that moment of fear and then overcome it and turn it into something beautiful that I can now be proud of.

Many people struggle to find a professional path that brings them joy and is in total sync with who they are, their values and natural skills. How did you figure that out?

Through a mix of trials and gut feelings. 

I was an English major, working at a café as a Barista in Seattle where I would occasionally bake cute goodies.  The owner insisted that I go to culinary school and bought me all the tools and books I needed to sign up, so I kind of had to.

After signing up and dropping my English major, I decided I should at least work in a kitchen first before paying all that money on schooling. So I went around asking all the top restaurants in Seattle if I could work for free for a week to see if I liked this as a profession.

After a long list of rejections, a wonderful restaurant accepted my funny offer. I loved it, and them me. I stayed there for five years working my way up from the bottom cookie scooper to cake decorator to pastry chef. Thanks Dhalia Lounge! I’ve been cooking every sense. 

However, I am no longer a pastry chef.  I feel I tell a lot of people this but Ill tell you too: We need to be evolving constantly. “The only constant in life is change,” says Albert Einstein.

I am not the same chef I was 10 years ago nor the same person I was a year ago, so why should my job be the same? All the years of life experience I have created for myself have shaped me into this person I am now. I feel like I have been simply, by trial and error, taking what I like from each experience I have had in my life to create a synergy that aligns with my work.

I’m not saying it’s easy. It takes quitting jobs, taking big risks, self-confidence, and a good support system, being selfish at times and failing and trying again. 

I was once told I was like the film “Yes Man,” because you could offer me any job and I was always up for the challenge.  I was never scared to trust myself, I knew I could learn something from this experience and apply it to the next.  So over the past 10 years I have been doing just that. 

You talk a lot about listening to your intuition and knowing when something feels right. How do you connect with those sensations? 

I spent a lot of time building a better relationship with myself over the past years and asking myself the right questions. What scares me about being single again? Where do I want to be in a year? What’s important to me?  Asking these kinds of questions and really sitting with myself until I find the answers. Using meditation and journaling have been very helpful tools for me.  When I feel my intuition is clouded I often retreat to an Ashram or a quiet place to be alone for as long as I can be with my thoughts to work it out. 

Also, since I was a little girl, I’ve had very visual dreams and I’ve always looked to them for answers in my day-to-day life. 

Two dreams in particular have changed my life. 

In my early 20’s I died in a dream, but died really enjoying this weird bouncing bridge in the middle of a big beautiful lake surrounded by trees and woke up fearless and decided to leave Seattle and travel around South East Asia for four months. And it was not until four years ago that I realized the true meaning of the dream, but that’s a whole other story for another time. 

The second, a few short months later, it’s my first week of my trip in South East Asia and I get very sick in Bangkok. I had a dream that I was on a train in the middle of grey rainy French winter. There was no sign saying I was in France or flags, but I just new I was in France and I remember, in my dream, getting off the train in the crummy weather and feeling the happiest I had every felt. 

So the next morning I went to a travel agency and bought a ticket to Paris France.  I spent the next four months traveling all over South East Asia and planning what I would do in France as I did not speak French, then went to Seattle, sold all of my things, came to France where I worked on a farm for three months learning to make cheese, then hitch hiked around the south of France, moved into the oldest all women’s squat in Berlin, decided I wanted to stay longer in Europe, so started to look for work as a chef and ended up finding a job as a nanny in Marseille for a lovely family who I am still dear friends with now, moved to Paris with them, fell in love and the rest is history all thanks to literally following a couple dreams. 

They say the answers to all our questions are inside we just need to be quiet and listen. 

What do you do when you experience fear or doubt as you develop your dream business?

I use Mantra repetition or Japa as we call it in Yoga. This has saved me so many times. I also have a wonderful group of friends, that I who knows where I would be without their ears to listen to all my crazy ideas and fears, also I am a firm believer in long baths.

I remember very clearly on my last trip of the yachting season this September, taking a brake on the beach between services and having a small freak-out about all the things I needed to do to get Chez Cameil up and running. So I closed my eyes did a mini Savasana/Corpse pose (similar to mediation only lying down on the back) and started repeating a mantra. I honestly do not remember what I had chosen, it could have been something simple, like Intuition, relax or strength. I kept repeating it to myself then did a fifteen minute silent Savasana and after my thoughts were clear and I was able to prioritize the huge list of things I needed to do and felt ready to start tackling them and crossing them off one by one. 

Negative self-talk will kill you. I try to focus on the positive, make a plan, write it down and never be scared to ask for help.  

What’s on the horizon?

I am always working on a bunch of projects as I love creating things, bringing people together and sharing. We have lots of wonderful workshops, book clubs, cooking classes, Yoga retreats and weekends coming to Chez Cameil with all the new collaborators and myself. Then on the side, I am also helping two lovely young gentlemen from Marseille open a Vegan Burger restaurant, there is a possible cookbook in the future with my dear friend Marc and maybe even joining a rock band.  I am excited to watch the evolution of Chez Cameil and myself over the next year.  So much of has changed just in the past six months and I am feeling truly loved, blessed and ready for whatever comes next. 

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I have the enormous honor of seeing my clients at Chez Cameil. If you’d like to learn more about my services click the button below.

Using Your Full Frame

Adults are amazing at respecting limits that don’t really exist. 

And kids are amazing at disrespecting limits that do really exist. 

Cries, tantrums, arguments, flattery, debate, negotiation. There’s no shame to their game. 

They’ll use whatever they’ve got to see how a limit can be toppled, overturned and redesigned. 

As we get older, though, and move along in life we adapt to the limits that the world throws back at us. 

Conditioning, rules, beliefs — all of these boundaries become a part of the way we perceive the world and operate within it. 

But as our habits and expectations become more and more entrenched, we start seeing limits where they don’t exist, eventually boxing ourselves into tighter and tighter spaces. 

The truth, though, is that what’s not explicitly forbidden, is technically allowed. 

Until you prove you can’t do it, then you technically can. 

There are a zillion ways that you can play around with this logic:

• If you don’t ask for the raise, then how do you know if you can have one?

• If you don’t ask for an extension, then how do you know if the timeframe is flexible?

• If you don’t ask for feedback, then how do you know what people are thinking?

• If you don’t empower your team, then how do you know what they’re capable of?

• If you don’t start, then how do you know if you can continue?

In day-to-day conversation this comes out as: 

“Oh no, I just couldn’t ask her to recommend me for that position.”

“No one would ever want to read the stuff that I write.”

“I could never earn money selling my artwork.”

“There’s no way in hell that my boss would let me take the afternoons off on Wednesday.” 

During my discovery calls with clients I ask a question that tends to stir the pot:

“What have you already put in place to move your goal forward? 

There’s always a long pause on the other line, and then a voice that starts to list concrete actions that have been tested, or, at times, a voice that says "nothing yet."  

Those answers help you see just how far you've stretched your frame to get what you want, and where you've encountered external or internal friction along the way. 

Why is this important as a first step in moving a goal forward? 

We can become so fixated on what we’re incapable of doing, or why something wouldn’t work out, that we forget to take a stab at it. 

We feel boxed in by boundaries that haven’t been really been tested.

So tell me, if you could throw a tantrum to get what you want:

• What would that be?
   

• How is that important to you?
   

• And what limits do you need to test to get it?

You Should Be Talking Business With Your Besties

So it turns out that Edith Wharton didn’t care much for her female peers.

In the copy of Old New York that I borrowed from my mom, the author of the introduction, Marilyn French, says that Wharton was “stubbornly disinterested” in the successful female writers of her era. A dismissive attitude French calls “horizontal hostility.”

The term “horizontal hostility” was coined in the 1970s by lawyer/activist/feminist Florynce Kennedy to describe destructive power dynamics between women. Be it shaming, attacking, belittling or flat out denying each other’s potential and talent. 

Women have come a long way since.  

Within the last few years there’s been a boom in the number of groups and businesses created by women to support women, such as: 
 

• Networking groups like PWN and ChIPS
• Entrepreneurial associations like Led By Her and The World Association of Women Entrepreneurs
• Co-working/social clubs like The Wing and CoWomen
• Recruiting agencies like The Mom Project and Mothers & Careers
• Funding platforms like Backstage Capital and iFundWomen
• Election groups like Get Her Elected and Emily's List

But are women really all holding hands, singing "Kumbaya" and hoisting each other up to the higher echelons of the ladder? 

Let’s be honest, we’ve still got a long way to go. 

One way we can accelerate things is by taking a good, hard look at our personal beliefs and habits, especially when it comes to the women we care about and know the most: our girlfriends. 

And here's why. 


In a recent article in Forbes, author Mallun Yen, ChIPs co-founder and CEO, explains that: “Women’s friendships tend to become deeply personal and intimate very quickly. Trying to make the leap directly from intense personal relationships to business can feel abrupt and awkward to both sides. So the very thing about female friendships that is deservedly celebrated may also be holding us back from generating vital business with each other."

 

When girlfriends get together they tend to hold back sharing professional help, contacts and advice because it feels weirdly disingenuous, like a shady transaction out of a "Breaking Bad" episode. 


“Doing deals with your buddies is a time-honored way to build your book of business," continues Yen. "But women tend to struggle when it comes to mixing money and friendship, cutting themselves off from one of the most effective tactics in the constant struggle to get ahead. "


"So why is it that we’re so hesitant to do deals with our friends—the very people we know have our backs?” asks Yen.

That's a damn good question don't you think?

What prevents us from sitting down with a bestie over a bottle of rosé to swap stories about marriage squabbles and potty-training disasters, and then fifteen minutes later whip open our iPhones to make an invaluable introduction to advance each other's careers? 

 

If it’s just the antiquated belief that we can’t mix business with pleasure because we care so much about the authenticity of our friendship, then maybe we need to redefine the concept of friendship. 

So, the next time you meet with a close friend for lunch or drinks or coffee, test out some non-icky tools and techniques to kick each other's professional goals into high gear. 

And then use them on interesting women you encounter at events.

At work.

At dinner parties. 

Why not make that one of your micro-actions for the month?

Wonder Women: Lean In, Lean Out, Toughen Up, Soften Up, Be Your Best or Just Be?

My coaching is focused predominantly on women. I coach high-potential, creative women in multicultural environments that have a special spark in them that hasn’t been fully nurtured yet. Maybe they know their spark well, maybe they don’t, but they feel it bubbling under their skin like spaghetti sauce at a slow simmer. They feel its presence, can smell its aroma, but they haven’t plated it, tasted it and shared it with the world yet. And they know that if they don’t start facing, listening, and stoking that spark with the nourishment that it longs for they will regret it forever. And who wants to die with those kinds of regrets?

I don’t want it for me and I don’t want it for other women.

That’s why I coach.

I realize how intense and confusing the messaging is for women these days.

There’s so much attention on the modern women and her potential. According to everything you read these days, women are poised to take over the universe, but how? Are we supposed to lean all the way in à la Sheryl and claim our seat on the executive board? Are we supposed to lean out of the traditional rat race and create alternative communities that, by design, put our needs first? Are we supposed to work hard to quiet our inner demons, slice them out of our minds as the limiting social and cultural constructs that they are? Or embrace ourselves fully and just be who we are, warts, demons, doubts and all?

I don’t have the answer to these questions. But this is what I do believe about how to approach the three major themes important to today’s woman: identity, vocation and success.

Identity

Personal development is your life’s work, your masterpiece. Invest in it however you can.

You don’t have to change who you are, but you don’t have to be the person that you’ve always been.

Be curious about the beliefs, systems and habits that no longer serve you. Examine them like an incessant child would with a million whys. Knowing them intimately will help them fade away.

Vocation

You are a national living treasure. What makes you truly special? When you can identify that you’ll know what needs to be nurtured most.

You have already done extraordinary things. How did you do them? What was the fuel that kept you focused and fired up?

When are you in the zone? What’s preventing you from being in it more often?

Success

Comparison sucks. If there was no model for success what would yours look like? How would it feel? What would you be doing and saying to yourself each day?

What are the things that you refuse to compromise at all costs? These are your values. Embrace them. When opportunities arise that undermine them, investigate.

Project yourself 5 years into the future and think about your birthday party. Who is there? What are they saying about you? What are you saying to yourself on this day that celebrates all that you’ve done and become since birth?

Is this leaning in or out, going hard or strong? I have no idea. But my belief is that good work doesn’t have to be hard when one’s identity, vocation and definition of success are aligned.