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Neuroscience Nuggets #1: Vanilla Yogurt Victory
Since the third lockdown ended in France last month it feels like the hose has come off the hydrant. All of my pending projects are suddenly “on! “and coming at me full blast.
I’m not complaining, I’m excited about them all, especially the neuroscience for coaches certificate program that I’m taking at The Neuroscience School
This program is quite literally BLOWING. MY. MIND.
I’m dying to spill everything I’ve learned so far out on this page but I’ll start with this seminal nugget:
Neuroplastic changes within our brains translate into concrete behavioral changes in our daily decisions and actions. And it goes both ways. The more you practice and perpetuate certain behaviors, the deeper and faster the grooves in the brain become to support them.
As a coach, my job is to help my clients define and achieve their goals. And the gold standard to see if the brain has re-organized itself to achieve those goals is to look at how our behaviors have changed over a period of time.
Which takes me to the victory of vanilla yogurt.
Since the third lockdown ended in France last month it feels like the hose has come off the hydrant. All of my pending projects are suddenly “on! “and coming at me full blast.
I’m not complaining, I’m excited about them all, especially the neuroscience for coaches certificate program that I’m taking at The Neuroscience School
This program is quite literally BLOWING. MY. MIND.
I’m dying to spill everything I’ve learned so far out on this page but I’ll start with this seminal nugget:
Neuroplastic changes within our brains translate into concrete behavioral changes in our daily decisions and actions. And it goes both ways. The more you practice and perpetuate certain behaviors, the deeper and faster the grooves in the brain become to support them.
As a coach, my job is to help my clients define and achieve their goals. And the gold standard to see if the brain has re-organized itself to achieve those goals is to look at how our behaviors have changed over a period of time.
Which takes me to the victory of vanilla yogurt.
Around mid-way through my coaching program with my clients I do a recap session to inventory every single thing that has changed or shifted in my client’s life since we began together.
Every item counts. Even the smallest, seemingly-random thing is relevant. Like a change of haircut. A new musical obsession. A shift in diet.
These may seem insignificant when viewed on their own, but when you connect their dots together you can start to see some emerging themes appear—evidence that the neural pathways are starting to shift and strengthen inside the brain.
Recently when taking inventory with one of my clients she told me she had started eating vanilla yogurt after a two-decade ban on that yummy yummy.
As a child, vanilla yogurt was her jam. She adored it. But as she grew older she told herself that eating it didn’t fit the rational, cerebral, mature habits associated with the serious adult she needed to become personally and professionally.
Vanilla yogurt was the embodiment of a certain playfulness and joy she believed didn’t have its place in adulthood.
She would still buy it at the supermarket and offer it to her four kids for dessert, but she would never think of eating it herself. That’s just not what adults do.
But as our discussions around the value of playfulness, humor and joy in her life unfolded, her relationship to the yogurt changed too. And she allowed herself to eat a small pot of vanilla yogurt whenever she felt like it.
For my client, the yogurt is much more than fragranced, sweetened, bacterially-fermented milk: it’s proof of a perceptual and behavioral shift towards creating and celebrating small, simple pleasures in life.
It’s about assigning value to joy.
And making space for it daily.
Not in a six months or a year, but right now.
In addition to the vanilla yogurt, she’s also buying bouquets of flowers at the market each week for no specific occasion, she’s starting to sculpt again, she’s dancing with her kids, she’s cracking more jokes at the dinner table.
And all of these changes are training her brain to find even bigger ways to bring joy into her life, as well as her career.
What vanilla yogurt behavior changes are brining you closer to your goals?
Are you wildly growing or overly-designing your professional path?
My biggest adolescent annoyance was my mom’s unshakable trust in me.
While my friends were pushed into engineering programs or into schools where their siblings went, my mom would say “Why should I tell you what to do when you always make great decisions on your own?”
Arggh!!! That drove me nuts! I wanted someone to GIVE ME THE ANSWER. To become a doctor or lawyer or dancer or writer or whatever. Just tell me!
The most advice she would offer was: “Zeva, just be an interesting person.”
I couldn’t help laughing about my mom’s wisdom while listening to the developmental psychologist Alison Gopnik recently on the podcast On Being.
Gopnik explains how “parenting” became a verb in the 1970s, and how over time parents have become more and more hands-on, helicoptering over their kids, bulldozing problems out of the way in order to architect lives to match a preconceived model of perfection. (If you need proof, have a look at the 50 people charged in the college admissions bribery scandal)
She calls this type of parenting “carpentering” mode, and thinks it’s a terrible invention.
By trying to eliminate all risks and failures and control the outcome like a carpenter, smoothing and sanding the sides of a bookshelf, we wind up raising dependent, terrified humans who are ill-equipped for the evolving challenges of the world
My biggest adolescent annoyance was my mom’s unshakable trust in me.
While my friends were pushed into engineering programs or into schools where their siblings went, my mom would say “Why should I tell you what to do when you always make great decisions on your own?”
Arggh!!! That drove me nuts! I wanted someone to GIVE ME THE ANSWER. To become a doctor or lawyer or dancer or writer or whatever. Just tell me!
The most advice she would offer was: “Zeva, just be an interesting person.”
I couldn’t help laughing about my mom’s wisdom while listening to the developmental psychologist Alison Gopnik recently on the podcast On Being.
Gopnik explains how “parenting” became a verb in the 1970s, and how over time parents have become more and more hands-on, helicoptering over their kids, bulldozing problems out of the way in order to architect lives to match a preconceived model of perfection. (If you need proof, have a look at the 50 people charged in the college admissions bribery scandal)
She calls this type of parenting “carpentering” mode, and thinks it’s a terrible invention.
By trying to eliminate all risks and failures and control the outcome like a carpenter, smoothing and sanding the sides of a bookshelf, we wind up raising dependent, terrified humans who are ill-equipped for the evolving challenges of the world
Gopnik advocates for a different parenting model: the “gardening” variety. Instead of focusing on creating the perfect person, you focus on creating a loving, nurturing space where experimentation and discovery can thrive so that a diverse and resilient ecosystem emerges. She explains:
“Love’s purpose is not to shape our beloved’s destiny, but to help them shape their own. It isn’t to show them the way, but to help them find a path for themselves, even if the path they take isn’t one we would choose ourselves, or even one we would choose for them."
This all made me think not only about my childhood and the wild gardening my mom did with me, but also how these models apply to the self-discovery work we do when trying to get clear on our next professional path.
Do we measure and predict what's going to happen with a specific image of perfection in mind, or do we sow our seeds in a loving environment and see how they can grow in unpredictably beautiful ways?
Whether or not you have kids, you were a kid, so what was the environment like for you?
Were you raised like a carpenter’s child or a gardener’s child?
More importantly how are you growing your life today?
Are you creating a nurturing space for experimentation, discovery and variety? Or are you measuring, chiseling, and sanding your angles down to a precise science?
Let me know what comes up!
PS. My mom still never tells me what to do, but now I like it that way.!
PPS. In my upcoming group online coaching program I’m slathering on some sunscreen, getting out my rubber boots, and heading into to garden to plant a lot of self-discovery seeds to see which ones spark your path forward. If you’d like to learn more about it, book a call with me here:
Override the panic button
I was in bed with an elephant on my chest. It wasn't the first time I felt that kind of pain. It had been going on for a few days. Should I tell my husband about it? Or was it all in my head?
My father-in-law had passed away a year prior from a sudden heart attack. He had had pain in his stomach for a few days that were the early signs that something was wrong. He didn't catch them fast enough.
Was I doing the same? Was I having a silent heart attack?
I caved in and told my husband who calmly said it was probably nothing but that I should get it checked out.
It was cold in my doctor's office. I kept my winter coat on in the waiting room as I scrolled mindlessly on my phone.
It was early January 2018, and I had just tipped into the second and final year of my unemployment benefits. In one year I'd be 100% on my own.
The date loomed in my mind. "Was I making the right decision to become a coach?" "Could I survive financially?" "Would I be any good at it?" 'Should I just go back to marketing?" "Should I answer some ads on LinkedIn?" "What if this is all a big waste of time and I lose these precious months of benefits to get a full time job?"
My doctor asked what was going on. I told him about the pain in my chest and that I was a bit stressed out because I had a tipped into the final year of unemployment while I transitioned to a new career and was spending my days in cafés drinking a million coffees while I built my coaching website.
I was in bed with an elephant on my chest. It wasn't the first time I felt that kind of pain. It had been going on for a few days. Should I tell my husband about it? Or was it all in my head?
My father-in-law had passed away a year prior from a sudden heart attack. He had had pain in his stomach for a few days that were the early signs that something was wrong. He didn't catch them fast enough.
Was I doing the same? Was I having a silent heart attack?
I caved in and told my husband who calmly said it was probably nothing but that I should get it checked out.
It was cold in my doctor's office. I kept my winter coat on in the waiting room as I scrolled mindlessly on my phone.
It was early January 2018, and I had just tipped into the second and final year of my unemployment benefits. In one year I'd be 100% on my own.
The date loomed in my mind. "Was I making the right decision to become a coach?" "Could I survive financially?" "Would I be any good at it?" 'Should I just go back to marketing?" "Should I answer some ads on LinkedIn?" "What if this is all a big waste of time and I lose these precious months of benefits to get a full time job?"
My doctor asked what was going on. I told him about the pain in my chest and that I was a bit stressed out because I had a tipped into the final year of unemployment while I transitioned to a new career and was spending my days in cafés drinking a million coffees while I built my coaching website.
He examined me and then said, "You're not having a heart attack. Just stop drinking so much coffee and go back to your full-time job if you don't want the stress of owning your own business. It's hard."
And that was that!
I listened to just half of his advice. Can you guess which half, Zeva?
I was reminded of this story this week when a client had that deep, heavy feeling in her chest the day after she announced her new business to her contacts, and was debating whether to throw in the towel and go back to her old line of work.
I think she and I both experienced the "point of no return" panic button that our brains hit when they feel us tilting into a truly new territory. As you sink deeper and deeper in love with your new path, your brain starts freaking out like an old boyfriend trying to woo you back.
"But wait, it wasn't all that bad, right?"
"You've had some time to relax and take a break, isn't it time just go back to what you know?"
"Play it safe."
"The unknown is scary and hard. Beware!"
All it takes is a sharp-witted doctor, a worried parent or a friend with a fab new promotion, to cue your brain to strum up its favorite fear-mongering phrases.
I'm here to say: don't let your fears lead you off your path! Listen to them, welcome them, but explore what's really going on under the surface.
What do you really need right now?
Very often you're just looking for a concrete sign that you are moving in the right direction, and need a friendly reminder to ease off the caffeine!
Five Empowering Life Lessons From Michelle Obama (That You May Have Missed)
I’ve had Michelle Obama in my ears for the last month. In the morning as I walk to work, doing my groceries on the way home, heading off to meet friends for dinner, on the park bench while watching my kids play soccer.
She’s become a trusted advisor. A wisdom whisperer. A funny pal. Her impeccably articulated stories now etched into my day-to-day memories.
In the fifteen hours that I’ve listened to her a few key moments stand out. Not the rousing moments woven into her sold-out live book tour performances (that I loved, BTW!), but softer moments.
Subtle and quiet, they show shifts in perspective as Michelle takes more and more responsibility for her own happiness and fulfilment.
Learning how to take charge of your own happiness and fulfilment is a theme that means a lot to me. Why? Because it’s the bedrock of the coaching journey—the springboard that creates big leaps forward.
So in a celebration of subtle springboards, I present you with:
Michelle Obama’s Five Discreet Life Lessons On Taking Charge Of Your Own Happiness and Fulfilment (That Didn’t Make It To The Book Tour)
Lesson 1: If You Want To Find Your True Self You First Have To Stop Worrying About What Other People Think Of You
Michelle Obama lived the first 28 years of her life as a happy control freak, following a strict recipe of hard work and determination. Even her stuffed animals were stiff. When the question “Am I good enough?,” regularly popped up in her head, she pushed herself even harder to prove her worth to others. Following a success-driven path on a straight-and-narrow road landed her in the corner office of a swanky law firm with the prospect of climbing even higher up the lawerly ladder. But then she met Barack, a late to meetings, unpredictable, out-of-the-box thinker with a wild drive and no clear path. Falling for Barack was a challenge ideologically and emotionally. It meant rebelling against predictability. Against the establishment. Against the perfection impression she hoped to project. Allowing herself to fall in love with him was the start of her swerve off the predictable path into a windy, challenging, imperfect, but deeply more satisfying one.
In Michelle’s Words:
"This may be the fundamental problem with caring a lot about what others think: It can put you on the established path—the my-isn’t-that-impressive path—and keep you there for a long time. Maybe it stops you from swerving, from ever even considering a swerve, because what you risk losing in terms of other people’s high regard can feel too costly."
Click over to read the rest
I’ve had Michelle Obama in my ears for the last month. In the morning as I walk to work, doing my groceries on the way home, heading off to meet friends for dinner, on the park bench while watching my kids play soccer.
She’s become a trusted advisor. A wisdom whisperer. A funny pal. Her impeccably articulated stories now etched into my day-to-day memories.
In the fifteen hours that I’ve listened to her a few key moments stand out. Not the rousing moments woven into her sold-out live book tour performances (that I loved, BTW!), but softer moments.
Subtle and quiet, they show shifts in perspective as Michelle takes more and more responsibility for her own happiness and fulfilment.
Learning how to take charge of your own happiness and fulfilment is a theme that means a lot to me. Why? Because it’s the bedrock of the coaching journey—the springboard that creates big leaps forward.
So in a celebration of subtle springboards, I present you with:
Michelle Obama’s Five Discreet Life Lessons On Taking Charge Of Your Own Happiness and Fulfilment (That Didn’t Make It To The Book Tour)
Lesson 1: If You Want To Find Your True Self You First Have To Stop Worrying About What Other People Think Of You
Michelle Obama lived the first 28 years of her life as a happy control freak, following a strict recipe of hard work and determination. Even her stuffed animals were stiff. When the question “Am I good enough?,” regularly popped up in her head, she pushed herself even harder to prove her worth to others. Following a success-driven path on a straight-and-narrow road landed her in the corner office of a swanky law firm with the prospect of climbing even higher up the lawerly ladder. But then she met Barack, a late to meetings, unpredictable, out-of-the-box thinker with a wild drive and no clear path. Falling for Barack was a challenge ideologically and emotionally. It meant rebelling against predictability. Against the establishment. Against the perfection impression she hoped to project. Allowing herself to fall in love with him was the start of her swerve off the predictable path into a windy, challenging, imperfect, but deeply more satisfying one.
In Michelle’s Words:
"This may be the fundamental problem with caring a lot about what others think: It can put you on the established path—the my-isn’t-that-impressive path—and keep you there for a long time. Maybe it stops you from swerving, from ever even considering a swerve, because what you risk losing in terms of other people’s high regard can feel too costly."
Lesson 2: The Silver Lining To Loss (Of Any Kind) Is That It Can Reframe What’s Really Important
When I lost my father-in-law unexpectedly to a sudden heart attack it knocked me out of a self-pity funk. A few months before he passed away I lost my job of 7 years in a huge corporate restructuring and Trump had just won the American election. The world was going down the drain and I clearly had no say in the matter. My father-in-law’s death shook me out of my “woe is me” mindset. In an instant I realized how much of the crap we worry about doesn’t matter. If life can be over just like that, what am I doing with mine? Am I doing something really meaningful? If I died tomorrow, what would I be remembered for? Michelle lost two treasured people, her dad and her beloved college friend in the same year. That deep loss jolted her right out of her corporate job not knowing what lay ahead. Her experience resonated with mine and many of the clients I see who come looking for more clarity about their purpose after a loss of some kind (a burnout, a divorce, a death in the family, etc). While not the ideal wake-up call, loss definitely helps take stock of what matters and gets you moving!
In Michelle’s Words:
“Losing my dad exacerbated my sense that there was no time to sit around and ponder how life should go. My father was just 55 when he died, Suzanne had been 26. The lesson there was simple: life is short and not to be wasted. If I died, I didn’t want people remembering me for the stacks of legal briefs I’d written or the corporate trademarks I’d help defend. I felt certain that I had something more to offer the world, it was time to make a move. “
Lesson 3: When Looking For Your Next Career — Get Out Of Your Head, Reach Out, Meet People, Ask Questions And Connect Dots
Change is scary, especially when you want it badly but don’t know what it consists of. That’s what typically keeps people stuck. They wait for the perfect road to unfold in their mind before they dare to step foot on it. But the truth is that clarity comes from action. Period. If you don’t get out of your head, you’re never going anywhere. That’s why I LOVE what Michelle did when she decided to leave her job. All she knew was that she had spent her entire life working to become a lawyer, and that now that she was one, she no longer wanted to practice law. That realization could have frozen her in fear. “Who am I going to be in 20 years? What’s the perfect profession? What if I’m all wrong? What if no one ever wants to hire me? What if I need to go back to school? What will people call me? What will I call myself?” Instead of worrying about all of that, she just got moving. She typed up dozens of letters of introduction to interesting people at foundations, universities and non-profits all over Chicago asking them if they’d meet for lunch or an informational meeting. It was the beginning of an informational treasure hunt. By meeting people, sharing her story, and quizzing people on what they did, she opened up many unexpected doors that she was then able to decide whether to go through, or not.
In Michelle’s Words:
“I put myself in front of anyone I thought might be able to give me advice. The point was less to find a new job, than to widen my understanding of what was possible and how others had gone about it. I was realizing that the next phase of my journey would not simply unfold on its own, that my fancy academic degrees weren’t going to automatically lead me to fulfilling work. Finding a career as opposed to a job wouldn’t just come from perusing the contact pages of an alumna directory, it required deeper thought and effort. I would need to hustle and learn. And so again and again, I laid out my professional dilemma for the people I met, quizzing them on what they did and whom they knew. I asked earnest questions about what kind of work might be available to a lawyer who didn’t in fact want to practice law.”
Lesson 4: To Change The Big Picture, Start By Focusing On The Things In Your Control
Post-marital, post-partum life for the young Obama couple wasn’t easy. In fact it was heading for disaster. Barack was out of town several days each week in another state as a senator, leaving Michelle to raise two small girls essentially solo while also holding down a full-time job. Each Thursday she and the girls would wait up for Barack to drive three hours home for dinner, only to fall asleep at the table because he always arrived late. The Obamas found themselves in couple’s counselling, Michelle certain their therapist would see that Barack was 100% responsible for their problems. But that’s not what happened. No validating happened, no sides were taken. During counselling Michelle realized that she had be so preoccupied with Barack’s shortcomings that she had lost sight of what changes to her happiness were in her own reach. How she could set new boundaries and limits that worked for her and the girls. So she took hold of the reigns and created her own frame for happiness, and invited Barack to assume his share of responsibility if he wanted to be in it.
In Michelle’s Words:
“It was possible I was more in charge of my happiness that I was allowing myself to be.”
“This was my pivot point. My moment of self-arrest. Like a climber about to slip off an icy peak. I drove my axe into the ground. That isn’t to say that Barack didn’t make his own adjustments, counselling helped him to see the gaps in how we communicated and he worked to be better at it. But I made mine and they helped me, which then helped us”
“I installed new boundaries, ones that worked better for me and the girls. We made our schedule and stuck to it. ...It went back to my wishes for them to grow up strong and centered and also unaccommodating to any form of old-school patriarchy: I didn’t want them ever to believe that life began when the man of the house arrived home. We didn’t wait for Dad. It was his job now to catch up with us.”
Lesson 5: You Can’t Be What You Can’t See (Aka: Use Visualization To Reach Higher)
Michelle uses visualization time and time again to help others reach higher, to imagine a future that stretches their imagination. As First Lady she visited schools in underprivileged communities regularly, targeting girls in particular. She’d share her story of growing up in a modest neighborhood with limited means in order to connect with those goals. To create a real life anchor, a reference, in order to then show them where they could go from there. She did so not only figuratively, but literally. She invited the girls to Oxford, then brought them to the White House for an up-close-in-your-face look inside the walls of privilege. To unpack the reality of it. Break it down into something more familiar, so that the young girls could project themselves onto that screen. This process is all about creating fuel through familiarity and proximity, and it’s a cornerstone of drive and motivation, whatever the goal may be.
In Michelle’s Words
“I made a point of writing letters to the girls from the Elizabeth Garrett Anderson school in London who had so profoundly moved me, urging them to stay hopeful and keep working despite their lack of privilege. In 2011 I had taken a group of 37 girls from the school to visit the University of Oxford, bringing not the high achievers but students whose teachers thought they weren’t yet reaching their potential. The idea was to give them a glimpse of what was possible. To show them what a reach could yield. In 2012, I hosted students from the school at the White House during the British Prime Minister’s state visit. I felt it was important to reach out to kids multiple times and in multiple ways in order for them to feel that it was all real.”
Action Items:
Which one of these lessons resonates the most with you?
How could you use it to create more happiness and fulfilment in your life?
What three small changes could you make in your life today to take more control of your happiness and fulfilment?
When Ideas Get Under Your Skin
I had a very intimidating social studies teacher in High School named Mr Savage.
He would walk into the classroom, silently go up to the blackboard, scribble a provocative open question, like “What is democracy?” in his chicken-scratch handwriting and then stare back at the class with his beady little eyes. (can you tell how much of a fan I was??)
He’d smile slyly with pinched lips revealing a little scar alongside his mouth. Then he’d gesture to the class to let the debate begin.
I dreaded that moment. I was a shy and insecure adolescent and that kind of intellectual dogfighting made me shrink even further into my shell.
Mr Savage didn’t give homework, but he did assign two big writing projects per year that were famously tough. For one project we had to propose our ideal presidential candidate and then argue and defend why we thought he or she should win.
I had a very intimidating social studies teacher in High School named Mr Savage.
He would walk into the classroom, silently go up to the blackboard, scribble a provocative open question, like “What is democracy?” in his chicken-scratch handwriting and then stare back at the class with his beady little eyes. (can you tell how much of a fan I was??)
He’d smile slyly with pinched lips revealing a little scar alongside his mouth. Then he’d gesture to the class to let the debate begin.
I dreaded that moment. I was a shy and insecure adolescent and that kind of intellectual dogfighting made me shrink even further into my shell.
Mr Savage didn’t give homework, but he did assign two big writing projects per year that were famously tough. For one project we had to propose our ideal presidential candidate and then argue and defend why we thought he or she should win.
Feeling totally overwhelmed, I asked my dad for help. He’s a school teacher and a very opinionated liberal. This kind of thing was totally his cup of tea.
He suggested Ralph Nader. This was back in 1990 and Nader at the time was a relative unknown. It seemed like a cool, underground pick. I let me dad run with it.
My dad wound up writing most of the paper. I was nervous handing in the assignment and felt a bit guilty about getting a great grade on something I didn’t write on my own. Then I was thrown a curveball: I got a really shitty, grade on that paper. Or rather, my dad got a really shitty grade.
And what was the message that stuck with me after this experience? Not, “cheating is bad”, or “Ralph Nadar is a terrible presidential candidate,” or “failing with your own ideas is better than failing with someone else’s”.
No, the one that stuck for me was:
You’re a terrible writer, Zeva. Your dad thought so, that’s why he wrote your paper.
I lived with this belief for a long time. In college, writing assignments were torturous. I’d spend double the time as my peers on my papers. I was ashamed every time I handed something in. Even when I got positive feedback on my work I was convinced that someone was just being generous and feeling pity for me.
The belief penetrated under my skin and became my ugly little secret: I was a terrible writer and a fraud for getting into my school.
Five years after graduation I moved to Paris and went on an interview at a magazine where a friend of mine had worked. Rebecca, the editor-in-chief of the magazine who interviewed me asked if I had any writing experience. I said “not outside of the writing I did in college.” She answered back, “well, you seem smart, and if you got through Vassar I’m sure you can write.”
She hired me on the spot.
I was thrilled to get a job, but terrified that my ugly little secret would slowly reveal its disgusting face and she’d realize that I was a total fraud.
But it was my job. I had no other choice. I had to write. And I started to get better and better at it.
Over time, I got some extra freelance jobs. People started to pay me well for my words.
I was slowly and steadily growing into the person that I was convinced I was not. A writer! Go figure.
Where am I going with this?
I speak to a lot of people who feel like they’re not credible or capable of doing something because long ago they had a bad experience, or were told that they weren’t great at it.
Over time, those feelings grow into beliefs and get more massive, dense and resilient until they become as real and unquestionable as the nose on your face.
How does this happen?
“Ideas get under your skin, simply by sticking around for long enough” explains the neuroscientist Lisa Feldman Barrett in her book (that I’m obsessed with), How Emotions Are Made. “Once an idea is hard-wired, you might not be in a position to easily reject it.”
Some of these hard-wired, unshakeable beliefs could be:
I’m bad at writing
I’m bad at relationship
I’m bad with numbers
I’m bad at business
I’m bad with conflict
I’m bad at confrontation
I’m bad at making decisions
I’m bad at making changes
I’m bad at being bad….
There is nothing concrete about these beliefs. They’re just dirty little secrets that prevent us from taking action on what we want. From seizing opportunities to igniting change.
What dirty little secret prevents you from moving forward with meaning?
I promise, I won’t tell :)
You Should Be Talking Business With Your Besties
So it turns out that Edith Wharton didn’t care much for her female peers.
In the copy of Old New York that I borrowed from my mom, the author of the introduction, Marilyn French, says that Wharton was “stubbornly disinterested” in the successful female writers of her era. A dismissive attitude French calls “horizontal hostility.”
The term “horizontal hostility” was coined in the 1970s by lawyer/activist/feminist Florynce Kennedy to describe destructive power dynamics between women. Be it shaming, attacking, belittling or flat out denying each other’s potential and talent.
Women have come a long way since.
So it turns out that Edith Wharton didn’t care much for her female peers.
In the copy of Old New York that I borrowed from my mom, the author of the introduction, Marilyn French, says that Wharton was “stubbornly disinterested” in the successful female writers of her era. A dismissive attitude French calls “horizontal hostility.”
The term “horizontal hostility” was coined in the 1970s by lawyer/activist/feminist Florynce Kennedy to describe destructive power dynamics between women. Be it shaming, attacking, belittling or flat out denying each other’s potential and talent.
Women have come a long way since.
Within the last few years there’s been a boom in the number of groups and businesses created by women to support women, such as:
- Networking groups like PWN and ChIPS
- Entrepreneurial associations like Led By Her and The World Association of Women Entrepreneurs
- Co-working/social clubs like The Wing and CoWomen
- Recruiting agencies like The Mom Project and Mothers & Careers
- Funding platforms like Backstage Capital and iFundWomen
- Election groups like Get Her Elected and Emily's List
But are women really all holding hands, singing "Kumbaya" and hoisting each other up to the higher echelons of the ladder?
Let’s be honest, we’ve still got a long way to go.
One way we can accelerate things is by taking a good, hard look at our personal beliefs and habits, especially when it comes to the women we care about and know the most: our girlfriends.
And here's why.
In a recent article in Forbes, author Mallun Yen, ChIPs co-founder and CEO, explains that: “Women’s friendships tend to become deeply personal and intimate very quickly. Trying to make the leap directly from intense personal relationships to business can feel abrupt and awkward to both sides. So the very thing about female friendships that is deservedly celebrated may also be holding us back from generating vital business with each other."
When girlfriends get together they tend to hold back sharing professional help, contacts and advice because it feels weirdly disingenuous, like a shady transaction out of a "Breaking Bad" episode.
“Doing deals with your buddies is a time-honored way to build your book of business," continues Yen. "But women tend to struggle when it comes to mixing money and friendship, cutting themselves off from one of the most effective tactics in the constant struggle to get ahead. "
"So why is it that we’re so hesitant to do deals with our friends—the very people we know have our backs?” asks Yen.
That's a damn good question don't you think?
What prevents us from sitting down with a bestie over a bottle of rosé to swap stories about marriage squabbles and potty-training disasters, and then fifteen minutes later whip open our iPhones to make an invaluable introduction to advance each other's careers?
If it’s just the antiquated belief that we can’t mix business with pleasure because we care so much about the authenticity of our friendship, then maybe we need to redefine the concept of friendship.
So, the next time you meet with a close friend for lunch or drinks or coffee, test out some non-icky tools and techniques to kick each other's professional goals into high gear.
And then use them on interesting women you encounter at events.
At work.
At dinner parties.
Why not make that one of your micro-actions for the month?
Wonder Women: Lean In, Lean Out, Toughen Up, Soften Up, Be Your Best or Just Be?
My coaching is focused predominantly on women. I coach high-potential, creative women in multicultural environments that have a special spark in them that hasn’t been fully nurtured yet. Maybe they know their spark well, maybe they don’t, but they feel it bubbling under their skin like spaghetti sauce at a slow simmer. They feel its presence, can smell its aroma, but they haven’t plated it, tasted it and shared it with the world yet. And they know that if they don’t start facing, listening, and stoking that spark with the nourishment that it longs for they will regret it forever. And who wants to die with those kinds of regrets?
My coaching is focused predominantly on women. I coach high-potential, creative women in multicultural environments that have a special spark in them that hasn’t been fully nurtured yet. Maybe they know their spark well, maybe they don’t, but they feel it bubbling under their skin like spaghetti sauce at a slow simmer. They feel its presence, can smell its aroma, but they haven’t plated it, tasted it and shared it with the world yet. And they know that if they don’t start facing, listening, and stoking that spark with the nourishment that it longs for they will regret it forever. And who wants to die with those kinds of regrets?
I don’t want it for me and I don’t want it for other women.
That’s why I coach.
I realize how intense and confusing the messaging is for women these days.
There’s so much attention on the modern women and her potential. According to everything you read these days, women are poised to take over the universe, but how? Are we supposed to lean all the way in à la Sheryl and claim our seat on the executive board? Are we supposed to lean out of the traditional rat race and create alternative communities that, by design, put our needs first? Are we supposed to work hard to quiet our inner demons, slice them out of our minds as the limiting social and cultural constructs that they are? Or embrace ourselves fully and just be who we are, warts, demons, doubts and all?
I don’t have the answer to these questions. But this is what I do believe about how to approach the three major themes important to today’s woman: identity, vocation and success.
Identity
Personal development is your life’s work, your masterpiece. Invest in it however you can.
You don’t have to change who you are, but you don’t have to be the person that you’ve always been.
Be curious about the beliefs, systems and habits that no longer serve you. Examine them like an incessant child would with a million whys. Knowing them intimately will help them fade away.
Vocation
You are a national living treasure. What makes you truly special? When you can identify that you’ll know what needs to be nurtured most.
You have already done extraordinary things. How did you do them? What was the fuel that kept you focused and fired up?
When are you in the zone? What’s preventing you from being in it more often?
Success
Comparison sucks. If there was no model for success what would yours look like? How would it feel? What would you be doing and saying to yourself each day?
What are the things that you refuse to compromise at all costs? These are your values. Embrace them. When opportunities arise that undermine them, investigate.
Project yourself 5 years into the future and think about your birthday party. Who is there? What are they saying about you? What are you saying to yourself on this day that celebrates all that you’ve done and become since birth?
Is this leaning in or out, going hard or strong? I have no idea. But my belief is that good work doesn’t have to be hard when one’s identity, vocation and definition of success are aligned.
How Do You Know When It's Time To Get On That Plane?
I’ve done two totally terrifying things in my life.
Move to France 18 years ago
Give birth to my second son sans meds
Every other experience I’ve had in my 43 years on this planet pales in comparison on the “holy shit I don’t think I can do this” spectrum. I’ve often thought about these two moments as seminal “warrior woman” milestones in my life. So massively hard but unthinkably rewarding they’ve come to symbolize a source of strength and determination in me that I didn’t know I had.
I’ve done two totally terrifying things in my life.
Move to France 18 years ago
Give birth to my second son sans meds
Every other experience I’ve had in my 43 years on this planet pales in comparison on the “holy shit I don’t think I can do this” spectrum. I’ve often thought about these two moments as seminal “warrior woman” milestones in my life. So massively hard but unthinkably rewarding they’ve come to symbolize a source of strength and determination in me that I didn’t know I had.
If anyone had told me as a teenager that I’d wind up living in France for 18 years and that I’d pop out a child without any pain relief, I’d had surely thought they were talking about a much stronger, braver, resilient person than I could possibly be. But how did that become me?
What is that power that lies in us that can lay dormant for years and then at some point, often when we least expect it, swell into an awesomeness that knocks our fears out of the way and takes charge for us?
I want to know that again. I want to harness that potential again. So as I explore the next chapter in my life, I’d like to try and pin-point what allows those leaps to occur. What are the elements in play, both consciously and unconsciously, that can move our mountain of fear and anxiety out of the way so that something magical can take its place?
MOVING TO PARIS:
When I moved to Paris I left everything behind: my whole family, all of my friends, my job, my boyfriend, my four (!) cats. It was leaping into a proverbial blank canvas. I had no job set up, no apartment, just my friend Jessica who offered me to stay in her place in Paris for as long as I needed while I figured things out.
I was a nervous wreck the months leading up to my departure. My heart and head were doing a hundred thousand pirouettes each day pulling and prodding me to question the decision I had made. I even had my first (and thankfully) last panic attack. But I knew I had to go. I was just going to vomit my insides out every time I thought of it. The logistical planning was a torturous, drawn-out perforated process with holes that I felt I would leap through, burrow into and hide within to escape the decision I had made.
Where would I store my stuff?
How and when would I quit my job?
How much money would I need to live off of while figuring my shit out?
What kind of health insurance would I need overseas? (I know, so American!)
The hardest part was not really knowing how long to plan for. What kind of good byes were required. Was this the big kick-off? Do I need to cancel credit cards? What about if I get called to jury duty, am I technically here or there? Of course there was some mega emotional drama with the relationship I was leaving behind. But that’s for another story (maybe).
So what actually helped me to finally make the leap? I remember two very clear “clicks.”
One, I had a distinct desire to clone myself and leave one of my clones in New York while the other ran off to Paris. It was a very logical solution that would comfort the people in NY who I cared about, who would miss me, and who I was scared to hurt by leaving behind. But where did the real Zeva want to be, I asked? My gut knew: SHE was going to Paris!
The second “click” came from my incredible therapist who I had been seeing for a year. Initially a bit dubious about the Paris dream which she thought was an escape from unresolved issues, over time she started to welcome the idea and help me visualize what that process would look like. What the steps would be to help me get there while continuing to do the work required not to leave any stones unturned back home.
When she and I were in synch with the plan and as the plot started to thicken with realness, as in my plane is scheduled to leave in a week and I don’t think I can get on it, she said the most powerful 8 words anyone could have said to me at that time: “You just need to get on the plane.”
I knew she was right. I needed to prove to myself that I had the guts to do it. To get on that plane. To confront my fears of change, of leaving everything that was comfortable to me to embrace that voice inside of me that was beckoning me elsewhere. What was helpful with her statement was that it removed “forever” out of the equation. What happens next, happens next, not now. Now, I just need to get on that plane.
I have used that term as a mantra in other situations, and it continues to serve me (and others) well. Sometimes, you just need to get on the plane. The journey is often as important (if not more important) then the destination. And what’s the worst thing that could happen? When you land, you can always turn back.